Through research, strategy, design & implementation we help build admired, enduring brands.

Berger & Föhr is a graphic design and art direction studio based in Boulder, Colorado. The studio practices contemporary visual communication, informed by the past – inspired by the future. We employ a comprehensive methodology, rich in dialogue, rooted in experience and intuition to create lasting, considered work.

Our studio exists to support businesses, organizations and independents dedicated to the development of socially, culturally and environmentally responsible products, ideas, information and assets.

We specialize in identity – providing logo and symbol design, bespoke typography, brand strategy and artistic direction, print and collateral design, website and application design, environmental graphic design and illustration, focused on icon and pictogram design.

We welcome clients in the following sectors:

  • Arts & Culture
  • Community & Education
  • Fashion & Lifestyle
  • Food & Beverage
  • Health & Well Being
  • Innovation & Sustainability
  • Science & Technology

We are committed to the triple bottom line — people, planet and profit — and run our studio accordingly.

Berger & Föhr is proud to be a certified B Corporation and 1% For The Planet member.

The studio’s cofounders, Todd Berger and Lucian Föhr have been working side by side since 2003. Their contemporary approach to graphic design and visual communication is the byproduct of an ongoing commitment to craft, quality and the desire to run an exemplary design studio.

To discuss working together please contact


Our studio principles are the product of a contemporary and analytical approach to design. We consider our style international in its sensibility. Our practices are the function of many years spent working very closely with a diverse selection of clients, from Global 500 companies to startups and independents. Specifically, our capabilities include the following:

  • Branding & Identity Systems

Berger & Föhr specialize in visual branding and the design of comprehensive identity systems. We provide much more than logo design, color direction, and type specifications – we help our clients to define themselves and to communicate value to their audience. We merge the tangible with the intangible to create graphic platforms from which differentiation and opportunity are communicated. Through research, strategy, design and implementation we help to build admired, enduring brands.

  • Website & Application Design

Berger & Föhr possess extensive interactive experience. We conceive, design and launch a wide array of web-enabled media products. We translate our client’s ideas into communication portals, e-commerce platforms, mobile applications, and content-rich websites. Our knowledge of user experience and interaction design enables us to leverage the potential of leading edge technologies, harness the power of social media and discover new opportunities to create compelling online experiences.

  • Print & Collateral Design

Berger & Föhr partner with a closely curated selection of specialty printers to produce bespoke printed assets and collateral. We believe the tactile experience delivered from ink on paper narrates rich and nuanced stories, analogous to those behind our client’s brands. We design for print with quality production in mind to create books, brochures, publications, packaging, posters, annual reports, stationary and other experimental assets that deliver captivating experiences.

  • Illustration: Symbols, Icons & Pictograms

Well designed symbols are universal. They represent ideas, entities and processes, yet remain distinct from the very thing they stand for. They communicate meaning without the use of words. Through the application of our signature illustration style, Berger & Föhr create refined visual communication assets that strengthen our client’s brands. From abstract symbols and complex pictograms to simple icons, we reduce ideas to their essence to produce memorable, brand-building imagery.

  • Environmental Graphics & Design

Berger & Föhr hold special experience in the design and integration of large scale environmental graphics and signage. A unique understanding of three-dimensional space, traffic patterns and information consumption in public venues enables us to take advantage of opportunities in highly dynamic, large scale situations. From the design of branded environments to supergraphics, directional and wayfinding systems and identification signage, we create intriguing – visual information experiences.

  • Strategy & Art Direction

We have spent many years working with a wide range of select clients, from startups to some of the world’s most admired brands. This has enabled us to hone our strategy and provide successful artistic direction. When implemented optimally, well-crafted design holds the potential to communicate differentiation, prove value, and resonate with a desired audience. Berger & Föhr have the experience necessary to guide entities of all shapes and sizes through the design process to the realization of their communication goals.