Mono no aware, literally “the pathos of things”, also translated as “an empathy toward things,” or “a sensitivity to ephemera,” is a Japanese term used to describe the awareness of impermanence.
In Japan the cherry blossom often serves as a metaphor for the ephemeral nature of life, and is considered to embody the concept of mono no aware.
Mono no aware was screen printed in an edition of 13 for Super Ordinary Gallery’s Earthquake and Tsunami Relief Poster Show. All proceeds were donated to the Red Cross.
Screen printing by Good Thoughts 4 All
Photography by Jamie Kripke
Scope of Work: Poster