"Every profound spirit needs a mask."
— Friedrich Nietsche

“All societies end up wearing masks.”
— Jean Baudrillard 

“A mask tells us more than a face.”
— Oscar Wilde 

It's a brave new world. Everything is different, and it's time to embrace the mask. We need not feel ashamed or insecure about our masks. Mask-wearing is the socially responsible, thoughtful thing to do.

It’s time to destigmatize and normalize the mask. To make masks cool. To make masks sexy. Masks are a platform for creative expression, let's use them accordingly.

Currently, the only mask-wearing emoji is sad. We want to change that. Let's change it together. It's time for a fresh set of new emojis. Here's our start.

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