ATLAS is an interdisciplinary institute at the University of Colorado for radical creativity and invention. ATLAS inspires research, experimentation, and critical thinking that turns ingenious ideas into reality. The institute’s labs and academic programs encourage out-of-the-box thinking and creative exploration, attracting technology visionaries and virtuosos who reach beyond convention, take risks and innovate.

We designed ATLAS a flexible and dynamic brand identity and collateral system reflecting the creativity and agility of an organization where interdisciplinary, creative thinking, and doing thrives.

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  • Identity
  • Collateral
  • Publications
  • Signage
  • Wayfinding

ATLAS Wordmark Generator by PhD Student, Clement Zheng

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