Owner/founders Madison Moorhead, and Jed Bickford opened Apocalypse to promote healthy, eco-aligned consumption habits while providing a place to learn, connect, and find a damn good pair of used jeans. Their carefully-curated buy-sell-trade clothing store exists to empower individual expression through personal style while creating community, providing educational resources, and combatting climate change. Founded on the dual premises of human inclusivity and connectivity, Apocalypse unites people of all genders, races, religions, cultures, sizes, abilities, and political views through fashion and shared values.  

Visual Identity System