Industry pioneer Burton Snowboards remains the most influential and recognizable brand in the snowboard industry today. From his humble Vermont barn in 1977 to the world's stage, and widely considered central to the soul of snowboarding, Jake Burton is responsible for ski resorts opening their lifts to snowboarders and simultaneously bringing snowboarding to the mainstream while keeping the sport core.

Having driven innovation and progression for 45 years, Burton holds true to its mountain heritage and the legacies it continues to create. As an ever-adaptive, purpose-driven organization committed to minimizing harm to the environment, positively impacting all the lives they touch, and having as much fun as possible, Burton's product, community, and culture speak for themselves.

Identity System (Part of collaborative internal team)