The next revolution in cycling begins with the LoreOne, the most power-generating custom road shoe ever created.
In pursuit of the perfect pedal stroke, the team at Lore is building tools designed to transcend the limitations of the human:bicycle interface. By employing robot-automated continuous carbon fiber manufacturing via the proprietary Morphic® Scan+Print platform, Lore delivers precision-fit and previously inconceivable biomechanical performance. The breakthrough LoreOne is the future of performance cycling footwear technology realized today.
Strategy
Visual Identity System
Art & Creative Direction
On-Product Brand System
Packaging
Collateral
Website
Photography: Thomas Woodson & Oskar Enander
Renders: Engraff
Strategy: Chester Chipperfield
Video: Sweetgrass Productions
In pursuit of the perfect pedal stroke, the team at Lore is building tools designed to transcend the limitations of the human:bicycle interface. By employing robot-automated continuous carbon fiber manufacturing via the proprietary Morphic® Scan+Print platform, Lore delivers precision-fit and previously inconceivable biomechanical performance. The breakthrough LoreOne is the future of performance cycling footwear technology realized today.
Strategy
Visual Identity System
Art & Creative Direction
On-Product Brand System
Packaging
Collateral
Website
Photography: Thomas Woodson & Oskar Enander
Renders: Engraff
Strategy: Chester Chipperfield
Video: Sweetgrass Productions