Offline makes non-GMO, organic, all-natural, gluten-free, kosher, non-psychoactive, CBD-infused gummies, juices (vegan), and teas to help you sleep better. Offline wants you to see you well-rested, in an almost pre-digital kind of way. They're working hard to bring back the nap, and they think there's absolutely nothing wrong with having a tree as a friend.
With this positioning in mind, we designed the Offline identity system based around the notion of the "resting" letter "O," art directed the visual brand campaign and designed Offline's product packaging. We created the gummy form factor, from the molds up and contributed to defining the entire product line, including products, flavors, ingredients, and naming. We're currently designing new products and packaging in tandem with an e-commerce website.