20+ years of brand building
200+ identity systems
15K+ days of graphic design


Inspired by the bio-diversity of plants, Plantgem makes hard-to-find but easy-to-grow "gems" available for the first time to the home gardener. Fed by the imperfect and unpredictable side of gardening, founders Willow King and Julie Carson prefer to garden loose and on the wild side. Their artfully curated collection of eco-consciously sourced bulbs, corms, plants, seeds, roots, and garden accessories makes Plantgem the perfect home for home gardeners. Source beautiful plants, inspiration, and advice from a community-centered garden store focused on helping you create a magical garden that looks and feels just like you.

Identity System
Website (In development)

Photography: Michael Robson