Magnus Rausing and Bertie Crawley view venture investing as one of the best possible ways to remake the world. Their investment thesis centers around backing people and organizations that do good for the world. More specifically, that means investing in people committed to improving the caliber of their category's offering while making a positive impact on the planet, treating their employees with best-in-class intentions, helping lift people out of poverty, and empowering others. Through their portfolio's curation and management, they aspire to be a voice for their generation.

Visual Identity System

Strategy: Chester Chipperfield